How AI is changing the way marketing teams think, work and deliver. A conversation with Daksh Juneja, AI, Automation & Digital Marketing Professional.
AI is changing marketing. The bigger question for leaders is: what does it mean for the way marketing teams think, work and deliver?
As AI becomes increasingly embedded across the marketing ecosystem, senior leaders are being challenged to look beyond experimentation and understand how it can shape productivity, decision-making, customer engagement and the future of their teams.
This session goes beyond content generation. It covers practical B2B use cases, live demonstrations and team-level application, with a focus on turning AI into measurable marketing outcomes.
How AI can support marketing strategy and execution beyond basic content generation
Why business context, customer insights and clear objectives matter when using AI
Real-world applications of AI across marketing and growth, including research, campaign execution, personalisation, analysis and workflow optimisation
Practical demonstrations of selected AI applications and marketing workflows
Moving beyond time-saving to using AI for meaningful marketing outcomes
Validating AI outputs while maintaining quality, brand relevance, data considerations and strategic oversight
How marketing teams can move from trying AI tools to integrating them into everyday marketing workflows
How AI can be applied across marketing teams and functions, with a focus on practical use cases, workflows and capability-building
The final 30 minutes are dedicated to an open Q&A with the speaker
How AI can support marketing strategy and execution, not just content creation
Why business context, customer insights and clear objectives shape the quality of AI output
Applications across research, campaign execution, personalisation, analysis and workflow optimisation
Moving from time-saving to meaningful marketing outcomes
Validating AI outputs while protecting quality, brand relevance and strategic oversight
How to move from trying AI tools to embedding them in everyday team workflows
If you are responsible for marketing strategy, teams, budgets, customer growth or digital transformation, this conversation is for you.
AI, Automation & Digital Marketing Professional
Daksh Juneja is an AI, automation and digital marketing professional with over 15 years of experience spanning performance marketing, digital strategy, marketing automation and corporate training. He has worked on digital marketing initiatives for leading brands including Disney, Viacom, ORRA, Shoppers Stop, Inorbit Malls, Pacific Malls and Hiranandani Group.
He has trained and mentored 4,000+ professionals, entrepreneurs and students, with a strong focus on practical, industry-relevant learning. Today, his work focuses on helping marketers apply AI and automation to real-world marketing and growth challenges, moving beyond content generation toward smarter research, campaign execution, analysis, personalisation and workflow optimisation.
