Medical Representative (MR) Professional Skill Development Program
Guruprasad Adiga
About Me
Guruprasad Adiga brings 33 years of rich experience in the pharmaceutical industry, progressing from Medical Representative to Marketing Head of two divisions. He began his career in 1993 as a Professional Sales Representative at Nicholas Piramal and has since worked with leading organizations including Hetero, Anglo-French Drugs, Bal Pharma, and Pharmed. His expertise spans multiple therapeutic areas such as Pain Management, Oncology, Gynecology, CNS, Dental, Nutraceuticals, Gastroenterology, and Antibiotics. Throughout his career, he has successfully led brand launches, division setup, field force training, and sales team management, driving strong business growth and building high-performing pharmaceutical teams across India.Courses by me
Participants will develop the ability to understand the unique dynamics of pharmaceutical selling, manage territories effectively, and conduct impactful doctor interactions within limited consultation time. They will learn how to plan productive field calls, build professional relationships with healthcare professionals, support prescription generation, collaborate with chemists to ensure prescription fulfillment, and maintain professional conduct and compliance standards in pharmaceutical marketing.
ABM / First Line Manager Development Program
Participants will develop the ability to lead and manage medical representative teams, analyze field reports and market intelligence, and drive territory-level business performance. They will learn how to coach team members through joint field work, support consultative selling, onboard new representatives effectively, manage vacant territories without business disruption, and use RCPA insights to guide strategy execution and improve market competitiveness.