Retail Leadership and Channel Growth: Retail Strategy
Viral Malvania
About Me
Viral Malvania is an entrepreneur and business leader with 15+ years of experience in retail, category management, and digital platform development. He is the Co-Founder of Sportomic, a platform focused on building digital infrastructure for the sports ecosystem. Prior to this, he held key leadership roles at Aditya Birla Fashion and Retail and Coffee Day Beverages, where he drove category growth and strategic retail initiatives. An MBA from IIM Kozhikode, Viral is recognized for scaling innovative business models, driving market expansion, and building high-impact consumer platforms.Courses by me
Participants will develop the ability to evaluate retail expansion opportunities, design effective channel strategies, and improve store network performance through structured leadership and data-driven decision making. They will learn how to align franchise partners, strengthen sales activation initiatives, and implement performance review mechanisms to support sustainable retail growth.
Participants will develop the ability to forecast demand, segment stores based on performance and demand patterns, and design effective allocation and replenishment strategies for multi store networks. They will learn how to use inventory analytics and operational dashboards to improve stock availability, reduce inventory costs, and enhance overall supply chain performance.
Participants will develop the ability to analyze consumer and market insights to identify category opportunities, design strategic assortment plans, and align sourcing decisions with profitability goals. They will learn how to apply financial analysis, supplier evaluation, and post-purchase performance insights to strengthen retail merchandising strategies and improve overall category performance.