Key Account Management for Sales and Marketing in FMCG

This training program on key account management is designed for Sales and Marketing professionals in the FMCG sector. It addresses the challenge of moving from transactional selling to strategic account partnerships that impact revenue growth, margins, and customer loyalty. Learners will gain the ability to plan, develop, and execute key account strategies aligned to customer needs and business objectives. The program uses FMCG-specific account scenarios, planning frameworks, and expert-led examples to ensure practical application.