About the Client
Kisna Diamonds, a brand under Hari Krishna Group, is one of India’s largest and most trusted diamond jewelry brands. With a strong retail presence across 3,500+ outlets in 400+ cities, Kisna has built a reputation for high-quality craftsmanship, affordability, and timeless designs. The brand focuses on customer-centric innovations, ensuring that its jewelry collections align with evolving market trends.
Workshop Objective
This workshop focused on equipping Shop-in-Shop teams and Business Associates with effective communication and negotiation skills to enhance customer engagement, close high-value deals, and build lasting business relationships. The training emphasized strategic clarity, structured sales conversations, and resilience in negotiations, ensuring participants could confidently handle objections, navigate tough client interactions, and drive business growth.
Workshop Summary
The interactive sessions covered:
Clarity in Communication – Presenting jewelry details effectively and avoiding jargon.
Negotiation Mastery – Techniques to confidently handle objections and close high-value deals.
Understanding Consumer Behavior – Tailoring sales strategies to client needs and expectations.
Resilience in Sales – Overcoming challenges like price sensitivity, payment delays, and market fluctuations.
Real-World Role Plays & Case Studies – Applying learning through practical simulations.
Workshop Details
- Mode: On-Site
- Audience: Shop-in-Shop Teams & Business Associates
- Batch Size: 33 Participants
- Duration: 1-day Workshop
- Customized Training Modules
- Certificates for all participants
Trainer Profile
- A FMCG & Modern Retail Consultant with 39+ years of experience in sales, retail operations, and business growth.
- Former DGM at D-Mart, managing operations across 65+ stores.
- 24+ years at HUL, driving sales expansion, category management, and consumer engagement.
- Specialist in sales activation, negotiation strategies, and consumer behavior insights.
